Ensure that your company will survive and thrive in today's--and tomorrow's--more competitive, complex market. RCLCO's practical guide to strategic planning addresses the most important issues real estate leaders face: how to set the direction of the firm and implement an action plan to ensure that the strategy is pursued. Discover how to gain a competitive edge in a crowded field and how to maximize your profits by anticipating and responding market cycles, determine how and where to grow your business, identify and fully use the appropriate tools to target customers, and apply best practices from other fields and areas in your market. An essential tool for all types of real estate companies, both large and small, private and public, those that are focused on a narrow set of geographies or products and those that are fully diversified, multidisciplinary concerns.

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Table of Contents
Foreword by Christopher Leinberger
1 The Need for a Strategy
2 Mission, Vision, and Core Values
3 Industry Role Strategy
4 Customer Strategy and Brand
5 Core Competency Strategy
6 Growth and Geographic Deployment Strategy
7 Profitability Strategies
8 Organizational Strategies
9 Capital Strategies
10 Cycle Strategies
11 The Strategy Process
Appendix A AvalonBay Communities, Inc.
Appendix B The Bozzuto Group
Appendix C Crosland
Appendix D Transwestern