WHAT WE DO
In 1967, Bob Lesser, then an architect and developer, was asked to evaluate the potential uses for the center of the new town of Thousand Oaks, California. He found that the creativity and financial imagination required for the study was extremely stimulating—so much so that he founded Robert Charles Lesser & Co.(now RCLCO) to provide research, analysis, and development recommendations.
Today RCLCO provides advisory services for all forms of real estate across a wide spectrum of geographic settings. Understanding the unique forces that create the conditions for the urban form, and modeling the direction, pace, and character of that growth has been a driving passion of the firm since its founding.
RCLCO brings a unique mix of services and perspectives to the nation’s leading developers and investors in the urban marketplace. The hallmark of our urban development practice is a sophisticated understanding of the trends driving the consumer’s rediscovery and embrace of American downtowns, and the forces leading to the rapid the densification of its most vibrant established suburbs.
Our approach to helping our clients understand urban development opportunities begins with our MetroLogic™ tool, and relies heavily on our proprietary quantitative demand models to understand the pace of new development uptake. We also bring sophisticated modeling and scenario testing to bear in helping our clients solve for a financially optimized mixed- or multi-use program within the marketing and cost feasible constraints of the relevant market. We undertake leading edge consumer research to pinpoint demand drivers, create segmentation models, understand synergy among uses and their premium creating potential, and to identify breakthrough branding strategies.
RCLCO’s Urban Development group is also called upon by the nation’s leading institutional investors, REITs, pension fund advisors, and private owners to set acquisition strategies, help inform portfolio optimization, underwrite acquisitions, and model growth and income potential.
We are unique among firms operating in the space in that our understanding of high-density residential development and investment, and the trends driving who lives in America’s urban places and why, are as sophisticated as our understanding of commercial asset classes.