Marketing MPCs in the Digital Age
ULI Fall Meeting 2016 Presentation
Disrupt, Or Be Disrupted: Marketing MPCs In The Digital Age
Dallas, Texas
Moderator: Malee Tobias, SVP, Marketing & Research, Newland Communities
Panelists:
- Christina Acuña, Executive Marketing Manager, Hillwood
- Amy Levi, President, Creative Director, Strada
- Gregg Logan, Managing Director, RCLCO
- Todd Ochsner, VP – Marketing Strategy, Roni Hicks & Associates
The proliferation of digital media creates exciting new opportunities to engage with consumers, but ferocious complexity too. Marketers know they must offer an integrated brand experience across both traditional media and the fast-changing ecosystem of digital devices and channels—websites, social media, search engines, just to name a few. How are marketing experts in our industry leveraging technology to innovate how we market MPCs without losing sight of the emotional connection that comes with a great brand? How are developers and builders transforming their organizations to handle this disruption? How are developers and builders using big data to drive marketing? What can we learn from other industries?
