Lorry, a Principal based out of the Los Angeles, California office, manages residential advisory services in the West Coast. She provides advice to homebuilders, developers, land owners, and investors seeking acquisition, development, investment, and/or planning advice regarding their overall real estate portfolio as well as their site specific developments.
Lorry’s work focuses on providing strategic guidance for master-planned communities, mixed-use developments, resorts, in-fill and reuse opportunities through highest and best use analyses, market opportunity analyses, market and product segmentation analyses, consumer research, financial analyses, and overall feasibility analysis. Her extensive experience in leadership, operations, data management, product development, sales, and marketing enable her to approach advisory assignments with a holistic perspective.
Prior to joining RCLCO, Lorry’s professional career includes over 20 years of experience in real estate consulting and business management. She served as President and Managing Principal with Meyers Group for 15 years and as Chief Operating Officer at Hanley Wood Market Intelligences for five years. Most recently, she successfully owned and operated a boutique consulting firm, Market Strategy Advisors, where much of her work was concentrated on becoming a task force member in the identification and implementation of corporate strategic initiatives and as an extended team member in the acquisition, planning, and disposition of residential and resort community development.
Lorry received a Master’s of Business Administration from the University of Irvine and a Bachelor of Science in International Business from the Claremont Colleges. She is an active member of the Urban Land Institute and Building Industry Association, and has been a guest speaker/lecturer at numerous real estate industry events.
Areas of Specialization
- Master-Planned Communities
- Active Adult Community and Product Offering
- Urban In-Fill
- Consumer Research
- Strategic Planning
- Multi-Family Housing
- Operational Consulting