Dominating the 55+ Market: How the Hyper-Successful Communities Do It

NAHB International Builders’ Show 2020

Dominating the 55+ Market: How the Hyper-Successful Communities Do It

RCLCO Managing Director Brad Hunter discussed the strategic opportunities related to AAC development and marketing in a presentation titled “Dominating the 55+ Market: How the Hyper-Successful Communities Do It”.

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You’ll learn about surprising findings from original market research conducted by RCLCO on the wants and needs of 55+ home buyers. How should you think about age-restricted versus age-targeted, and what is the impact on sales? How should you prioritize product, pricing, mobility, and smart home technology? What are the three things that the hyper-successful active adult communities all do right? This engaging presentation will answer these questions and more and provide actionable strategies for the development and marketing of your communities.

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