Dominating the 55+ Market: How the Hyper-Successful Communities Do It

NAHB International Builders’ Show 2020

RCLCO Managing Director Brad Hunter discussed the strategic opportunities related to AAC development and marketing in a presentation titled “Dominating the 55+ Market: How the Hyper-Successful Communities Do It”.

Download the presentation slides by filling out the form to the right and following the link that appears.

You’ll learn about surprising findings from original market research conducted by RCLCO on the wants and needs of 55+ home buyers. How should you think about age-restricted versus age-targeted, and what is the impact on sales? How should you prioritize product, pricing, mobility, and smart home technology? What are the three things that the hyper-successful active adult communities all do right? This engaging presentation will answer these questions and more and provide actionable strategies for the development and marketing of your communities.