2021 Second-Home Consumer Research Survey Results
At year-end 2021, RCLCO conducted our second annual national consumer preference survey exploring the interest among high-income U.S. households regarding buying or continuing to own second homes.[1] Nearly two years into the Covid-19 pandemic, we have seen exceptionally strong performance in the second-home market, as structural shifts including the widespread adoption of remote work have increased the appeal of second homes for a larger segment of the market.
- This complete 2021 data is available in the dashboard below, including details about product type preferences, location preferences, questions about using a second home as a rental property, and much more.
- Use the full-screen mode for the best viewing experience (click the icon at the bottom right corner of the dashboard).
- Change the filters on the right side of the visualization to update it in real time.
What does this data mean for you?
To discuss how our team of strategic advisors can leverage RCLCO’s self-serve analytics for your real estate business, contact Kelly Mangold, Principal, at kmangold@rclco.com or (240) 669-5638.
Watch a recorded demonstration of the interactive dashboard from our March webinar, ‘Annual Second Home Consumer Survey Results and the State of the Mountain Resort Markets in 2022’
Interested in comparing the 2021 and 2020 results? Explore the interactive dashboard of the 2020 Vacation and Second-Home Consumer Research Survey Results.
LEARN MORE ABOUT OUR VACATION AND SECOND HOME MARKET CONSULTING SERVICES
Visualization and research prepared by Kelly Mangold, Principal; Daniel Kagan, Marketing and Production Manager; Grace Amoh, Associate; and Abigail Tremel, Analyst.
[1] Survey performed in late December 2021, households residing in the United States age 18+ with incomes $200,000+, who are interested in owning or already own one or more second homes. 1,014 initial qualified respondents.
Disclaimer: Reasonable efforts have been made to ensure that the data contained in this Advisory reflect accurate and timely information, and the data is believed to be reliable and comprehensive. The Advisory is based on estimates, assumptions, and other information developed by RCLCO from its independent research effort and general knowledge of the industry. This Advisory contains opinions that represent our view of reasonable expectations at this particular time, but our opinions are not offered as predictions or assurances that particular events will occur.