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Consulting Services for the Second-Home and Vacation-Home Market

Stock image of vacation home

Are you a resort or second-home developer looking for strategic guidance and project-specific solutions to help guide planning decisions for residential product (with a particular focus on your product-type and customer segmentation)? RCLCO’s proprietary analyses provide a deep understanding of second-home drivers, including feeder markets, preferences of high-net worth households, and the ever-evolving leisure industry.

RCLCO’s annual National Second-Home Consumer Research contributes to these insights, adding value to our already existing national and international expertise working with:

  • beach and lakefront locations
  • mountain resorts and base villages
  • golf-oriented communities
  • wine-country
  • ranches and equestrian-oriented communities
  • cities, other urban settings, rural settings, and more


Case Studies: Second Homes

Case Study: Resort Residential Market Analysis for Kukui`Ula Master-Planned Community

Case Study: Steamboat Springs Resort Employee Housing Needs Assessment

Service Offerings for Second-Homes

Residential Development Focused on Vacation Homes and the Second-Home Market

RCLCO brings cutting-edge market and financial analytics to underwrite proposed new second-home development projects or to optimize later phases of existing developments. Whether its for single-family villas, a high-rise condominium, or anything in-between, our skilled professionals understand what’s working, how the market is currently performing, and how to best apply that knowledge to benefit our clients’ second-home communities.

We apply our national experience to local vacation markets in an analysis that is hyper-targeted around product type and segmentation strategies.  RCLCO conducts detailed analyses of demographic drivers and feeder market locations, consumer preferences, and the existing product in a market to create recommendations about optimum unit mix, pricing, floor plan layout, finish and amenity level, phasing considerations, and other factors that influence the built character and the types of housing products offered. We draw upon our extensive internal database of best practices  and case studies to introduce and recommend innovate product types to set a development ahead of the competition.

Whether your location is waterfront, mountain, or golf-oriented, understanding the amenities, infrastructure, and programing that will best support your community will ensure its success.  RCLCO helps clients determine the best amenity program strategies, recognizing that it is essential to make amenity investments consistent with consumer preferences in order to achieve the highest return. Our work on hundreds of engagements each year provides insight relative to the amenities that are most in demand and to which specific audiences.

RCLCO has extensive experience in the hotel-branded residential space, working with operators and developers to refine and advance these serviced housing opportunities. We use our in-house knowledge and a proprietary analysis to determine likely product premiums, appropriate product types, supportable program sizes, pricing, guidance on amenity and service configurations, and other relevant recommendations. We also can assist in identifying operators and soliciting hotel/flag partnerships on the behalf of our developer clients.

Whether mining years of past research or conducting fresh direct consumer research (in the form of internet surveys, focus groups, and in-person/intercept interviews), we provide critical insight into your target customers’ likely reaction to a new offering, repositioning strategy, or new product concept. RCLCO has helped clients of every type understand consumer dynamics and apply them to their business.

RCLCO has a deep understanding of purpose-built vacation rentals, and can advise clients on the optimal product type and strategy. RCLCO performs analysis on hospitality market performance and other key metrics to help quantify likely project performance and returns.

Housing costs continue to rise in resort locations, and many best in class operators have discovered it is essential to provide workforce housing to attract and retain both their full-time and seasonal employees. RCLCO can assist in this analysis by determining the unmet demand for housing, and to understand optimal pricing and unit configurations to meet market need.

In addition to planning for the optimal amenities and programming, curating complementary retail is an essential component of many second-home and resort locations. RCLCO can help identify the types of retail (lifestyle shopping, food and beverage, experiential) that are most appropriate to complement existing local options and can determine how much space is supportable.

Second Home Research & Reports

Browse through some of our recent relevant publications in the space.

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