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Explore the 2020 Vacation and Second Home Consumer Research Survey Results


In early 2020 just before the Covid-19 outbreak, RCLCO conducted a national consumer preference survey exploring the interest among high-income U.S. households regarding buying or continuing to own second homes.[1] While the results were quite encouraging, April didn’t seem like the right moment to share this data and talk about what it might mean for real estate investors and developers.

But then the second half of 2020 happened. Most U.S. second home markets experienced dramatic growth raising the question: Is the Covid-19 second home boom a symptom of the public health, economic (counter-intuitively), and societal crisis or is it an acceleration of a pre-existing condition? It seems to be the latter!

The unique timing of the initial survey and surprising market evolution prompted us to follow up with the same households in December to ask how their preferences had changed in the past 9 months due to the effects of the Covid-19 pandemic. The study has resulted in a robust look into second home ownership preferences before Covid-19 and gives insight into how second home sentiment has changed over the year.[2]

Explore the Results

  • This complete dataset with pre-COVID and during COVID data is now available, including details about product type preferences, location preferences, questions about using a second home as a rental property, and much more.
  • Fill out the form on your right to access two interactive dashboards
  • Use the fullscreen mode for the best viewing experience.
  • Change the filters on the right side of the visualization to update it in real time.

Watch a recorded demonstration of the interactive dashboards from our February webinar, Second Homes, Resorts, and the Pandemic: Bringing Data-Driven Insights to Real Estate Unknowns

WATCH NOW

Example of the Interactive Dashboard


Visualization and research prepared by Kelly Mangold, Vice President, and Grace Amoh, Associate.

[1] Survey performed in late Feb/early March 2020, households residing in the United States age 18+ with incomes $200,000+, who are interested in owning or already own one or more second homes. 1,079 initial qualified respondents.
[2] Recontact survey of original respondents yielded 358 recontact responses, for a 33% recontact rate.

Disclaimer: Reasonable efforts have been made to ensure that the data contained in this Advisory reflect accurate and timely information, and the data is believed to be reliable and comprehensive. The Advisory is based on estimates, assumptions, and other information developed by RCLCO from its independent research effort and general knowledge of the industry. This Advisory contains opinions that represent our view of reasonable expectations at this particular time, but our opinions are not offered as predictions or assurances that particular events will occur.

Access the Interactive Dashboards

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