Best Minds: Philip Jalufka, CEO, Legacy International
How did Legacy International develop a proprietary sales platform in order to address systematic, process-based opportunities?
In this episode, RCLCO Managing Director, Todd LaRue, speaks with Legacy International CEO, Philip Jalufka, about the strategy behind creating a vertically-integrated capital deployment arm of the business; the process of selecting the right developers and projects to work with; and how Legacy International has responded to COVID-19 through enhanced communication and an embrace of the digital transformation that is fundamentally changing the business world.
“We’re in the business of changing lives daily. We just happen to be using real estate as a medium.” – Philip Jalufka
About Philip Jalufka & Legacy International
Philip Jalufka serves as CEO of Legacy International, a residential and resort sales and marketing firm specialized in executing sales platforms and processes for builders and master-planned communities. For almost two decades, Jalufka has worked to build an impressive list of accomplishments in the areas of business development, training, implementation, and overall execution of sales and marketing strategies. Legacy International currently services builders and master-planned residential and resort communities in the Continental United States and around the Americas, representing an active portfolio of over $1B in sales revenue; previous engagements span Mexico, Costa Rica, Panama, Dominican Republic, and the Bahamas. In September of this year, his Legacy International announced it had executed a Builder Developer Services Expansion Initiative with the #1 real estate firm in the world, Keller Williams (KWRI). In addition, to capitalize and gain control of innovative real estate opportunities, starting in July of 2018, Jalufka organized an Asset Management Firm, responsible for a substantial equity placement. Legacy Performance Capital (LPC) now resources four to five real estate ventures per year, with a current center of gravity in Texas.
Prior to his work in real estate, Jalufka proudly served his country as a commissioned, special operations aviation officer in the US Army. He holds Bachelor degrees in Economics and Political Science from the United States Military Academy at West Point and received his MBA from Embry Riddle University. Currently, he resides in Austin, Texas with his wonderful wife, Chris, and he has two amazing daughters in college.
About Todd LaRue & RCLCO
Todd LaRue joined RCLCO in 2004 and serves as Managing Director in the Austin, Texas office. He manages and directs engagements for developers, land owners, investors, and public sector entities seeking strategic development, investment, and/or planning advice regarding their real estate. His work is focused on providing strategic guidance for complex, large-scale land use projects including master-planned communities, high-rise mixed-use developments, and resorts. For these engagements, he conducts analyses to help guide clients’ planning decisions and development strategies.
RCLCO is proud to be the “first call” for real estate developers, investors, the public sector, and non-real estate organizations seeking strategic and tactical advice regarding property investment, planning, and development. RCLCO leverages quantitative analytics and a strategic planning framework to provide end-to-end business planning and implementation solutions at an entity, portfolio, or project level.
Topics in this episode include:
- How Legacy International crafted a new sales platform to address systematic and process-based opportunities within the sales and marketing space
- The process of selecting the right developers and projects to work with and working through logistical challenges of international projects
- Differences in the sales process and messaging between international and domestic buyers
- The strategy behind creating a vertically-integrated capital deployment arm of the business
- Focusing on projects that emphasize “The Missing Middle” portion of the housing market
- Taking the leaps necessary to scale a business
- How Legacy International has responded to COVID-19 through enhanced communication and a full embrace of the digital transformation
- The relationship between strategy and capital in developing priorities for ground-up development projects