2018 RCLCO MPC University

RCLCO's 7th National Master-Planned Community University


September 12-13, 2018 - Orlando, Florida

Come join The Best Minds in Real Estate™ for informative presentations and discussions of the latest trends and strategies of the top-selling master-planned communities, at RCLCO’s 7th National Master Planned Community University at Lake Nona in Orlando, Florida, September 12-13, 2018. RCLCO leadership, including Gregg Logan, Todd LaRue, Taylor Mammen, and Lorry Lynn, will be joined by Kathleen Cecilian of Cecilian Worldwide and other invited faculty experts, sharing insights on the best new ideas around amenities, community design, residential product innovation, marketing, investment, finance, and where the market is headed.

This year’s MPC University will be hosted by Lake Nona, one of the top-selling master-planned communities in the country, and one of the most innovative. Fortune Magazine described Lake Nona as a “collection of gleaming new commercial and residential buildings spread across 7,000 acres.” Tavistock Group has created a thriving community of sparkling residential villages, the University of Central Florida’s new medical school, a new Veterans Affairs Hospital, the Nemours Children’s Hospital, the headquarters of the USTA, and University of Florida Research.

The first day of the conference will include a tour of Lake Nona and other top master-planned communities in the area (the tentative community list is provided below). Day two will include informative presentations and interactive sessions with all attendees, including breakfast, lunch, a reception, and dinner.




Tour Locations

Day 1 During the Conference


Golden Oak

Golden Oak

Golden Oak at Walt Disney World Resort is a residential community within the Walt Disney World Resort in Lake Buena Vista, Florida. It was designed by Walt Disney Imagineering and is owned and operated by a newly formed Disney subsidiary, Golden Oak Realty. This community offers “first-ever whole ownership of custom single-family homes at Walt Disney World Resort” and includes six neighborhoods, including Four Seasons Private Residences.

Esplanade at Highlands Ranch

Esplanade at Highland Ranch is an active adult community, by Taylor Morrison, that is situated on 30 acres and oriented around an extensive network of parks and open spaces that provide  opportunities to stay active, meet neighbors, and have direct access to nature. Large conservation areas supply opportunities for elevated boardwalks and nature trails. Each resident has a full-time, onsite Lifestyle Manager that points them toward activities, facilities and community events.


Celebration is a master-planned community near Walt Disney World Resort and originally developed by The Walt Disney Company. Several Disney business units continue to occupy the town's office buildings, and two utility companies, both operated from Walt Disney World, provide services to the town. The town itself remains directly connected to the Walt Disney World resorts via one of its primary streets, World Drive, which begins near the Magic Kingdom.
  Lake Nona Laureate Park

Lake Nona Laureate Park

The 17-square-mile master-designed community is home to thoughtfully designed neighborhoods, world-class education facilities, Lake Nona Medical City, a Sports & Performance District highlighted by USTA’s New Home of American Tennis—the largest tennis facility in the world, diverse work spaces, recreational facilities, retail centers, and entertainment venues. Tavistock Development Company is a diversified real estate firm owned by Tavistock Group and specializing in planning, design, finance, construction, and development.



Conference Agenda



 7:00 am

Registration Opens

Marriott Courtyard Lake Nona

 8:00 am

MPC Bus Tour

Various locations across Orlando; pick-up from Marriott Courtyard Lake Nona

 3:30 pm

Tour Bus Returns

4:00 pm


The Lakehouse at Lake Nona

 4:10 pm

The Role of Innovation in MPC Development

The Lakehouse at Lake Nona

Lake Nona is one of the fastest-growing communities in America. This large-scale MPC is home to thoughtfully designed neighborhoods, world-class education facilities, a health and life sciences cluster, sports and performance district, the largest tennis facility in the world, retail centers, and entertainment venues. Lake Nona is committed to building an innovative community that inspires human potential while focusing on sustainable design and healthy living. This session will address the role innovation plays in creating and sustaining uniquely successful community development.

Jim Zboril, President, Tavistock
Kathleen Cecilian, CEO, Cecilian Worldwide
Gregg Logan, Managing Director, RCLCO

5:00 pm

Networking Break

The Lakehouse at Lake Nona

 5:30 pm

Evening Reception and Dinner

Chroma Modern Bar + Kitchen
6967 Lake Nona Blvd, Orlando, FL 32827


7:00 am

Registration Open & Transportation to Canvas Available

The Lakehouse at Lake Nona

7:30 am


Canvas Restaurant and Market
13615 Sachs Ave, Orlando, FL 32827

8:30 am


The Lakehouse at Lake Nona

8:40 am

Drivers of MPC Success: Lessons Learned from 20 Years of RCLCO's Surveys of the Top-Selling MPCs

The Lakehouse at Lake Nona

RCLCO has tracked the top-selling MPCs since 1994.  Learn how the MPC business has evolved, where shifts in performance have occurred geographically (and why), and what the top-selling communities are doing today and tomorrow to stay ahead of the curve.

Todd LaRue, Managing Director, RCLCO

9:00 am

Where the Opportunities Are: RCLCO Market and Consumer Research Implications for Current and Future MPC Development

The Lakehouse at Lake Nona

Hear from two RCLCO Managing Directors about the firm's most recent proprietary research relative to the metro areas with the strongest future residential development potential, how RCLCO has mapped the top metro areas regarding the types of opportunities available in those markets, and the latest local/national consumer research indicating consumer’s preferences for new home communities and houses.

Todd LaRue, Managing Director, RCLCO
Gregg Logan, Managing Director, RCLCO

9:45 am

Get More from Your Amenities with Creative Place-making

The Lakehouse at Lake Nona

It’s not enough to simply offer certain amenities to create places which resonate with prospects and residents; to help foster the lifestyle of a community, the amenities need to be presented through creative place-making. Greg Witherspoon will share how design and programming are utilized to create special places that resonate with prospective home buyers and help drive sales.

Greg Witherspoon, Principal, Canin Associates

10:10 am

New Directions in MPC Amenity Development

The Lakehouse at Lake Nona

Learn how new and impactful lower cost amenities (such as maker spaces, fitness trails, arts & culture) are being utilized to create a real sense of community and appeal to prospective home buyers in new and unique ways. Hear from the first U.S. developers to implement Crystal Lagoons in their communities, and just what the impact really has been on marketing and sales.

Rob Adams, Vice President, Residential Development, Tavistock
Justin Lax, President, Avid Trails
Tony Ruggeri, CEO, Republic Property Group
Greg Singleton, President, Metro Development Group
Christopher Souza, Regional Director, Crystal Lagoons
Moderator: Gregg Logan, Managing Director, RCLCO


Bringing Communities to Life Through Lifestyle Programming

The Lakehouse at Lake Nona

Lakewood Ranch is currently selling more homes each month than almost every other community in the nation. Monaca Onstad is Lakewood Ranch’s Director of Community Relations, and was recently named Lifestyle Director of the Year by the National Association of Home Builders’ National Sales and Marketing Council. Onstad has handled community relations and lifestyle programming across Lakewood Ranch since 2016, and is responsible for more than 100 events each year. She will share the programs she is coordinating that have the strongest resonance with the residents and how these programs help create the lifestyle that attracts future residents.

Monaca Onstad, Director of Community Relations & Lifestyle Programming, Lakewood Ranch


Residential as Hospitality: Margaritaville Resort

The Lakehouse at Lake Nona

Learn the latest trends in vacation residential development and how a master-planned community turned resort gives traditional hotels a run for their money. Margaritaville, a resort community inspired by the laid-back Margaritaville lifestyle, is masterfully designed to be the new happy place, attracting investors from all over the world.

James Bagley, CEO, Citicommunities

12:00 pm


Canvas Restaurant and Market
13615 Sachs Ave, Orlando, FL 32827

12:50 pm

Investing in MPCs

The Lakehouse at Lake Nona

A panel of capital providers and financiers will discuss the current state of the MPC business model, the types of investments that are viable today, who the buyers and sellers are, and the investment outlook for the next three to five years.

Dan Green, Principal, Wheelock Street Capital 
Aimee Martin, Managing Director, Isles Ranch Partners
Mike Moser, CEO, Starwood Land Advisors
Brett Sealy, Managing Partner, MBS Capital Markets
Moderator: Todd LaRue, Managing Director, RCLCO

1:40 pm

The Builder's Perspective on Doing Business with MPCs

The Lakehouse at Lake Nona

Chris Weekley, Senior Vice President of David Weekley Homes, is the firm's ambassador of developer relationships. He will share what attracts DWH’s to a particular master planned community, what makes for a successful Builder/Developer relationship, and what he believes community developers can do to facilitate mutually successful communities.

Chris Weekley, Sr. Vice President, David Weekley Homes

2:05 pm

How We Sell Over 1,000 Homes Annually

The Lakehouse at Lake Nona

Laura Cole leads strategic marketing efforts and manages the builder program for Lakewood Ranch, a 31,000-acre master-planned community located on the west coast of Florida (ranked the second “Best Selling Community in the US” by RCLCO in June 2018). She will share the kinds of strategic marketing that LWR is engaged in which helped make them a leader, as well as how they plan to drive even more sales in the future.

Laura Cole, Vice President, LWR Communities, LLC

2:35 pm

Impact of New Technologies on Real Estate

The Lakehouse at Lake Nona

Emerging technologies are reshaping the future of real estate. Learn about the technology trends in the industry, the forces leading to big changes, and how developers and investors will need to adapt to remain competitive.

Taylor Mammen, Managing Director, RCLCO

3:10 pm

The Market for New Single Family Rental Housing Neighborhoods

The Lakehouse at Lake Nona

RCLCO helped numerous single family rental housing developers figure out where the best opportunities are for this important new segment of master-planned communities. We will share some of the research that demonstrates this important and growing segment is something MPC developers should be thinking about if they are not already engaged.

Gregg Logan, Managing Director, RCLCO

3:30 pm

Inspirada Master-Planned Community Case Study

The Lakehouse at Lake Nona

Inspirada is currently eighth on RCLCO’s list of top-selling communities in the U.S., featuring homes by five of the top builders in the country, including Beazer, Century, KB Home, Pardee Homes, and Toll Brothers. During this session Ken Bonham will share insights regarding Lucid Agency’s award winning marketing program, and Inspirada project manager Danielle Clymer will share her thoughts as to the key factors behind their success.

Ken Bonham, Partner, Lucid Agency
Danielle Clymer, Project Manager, Inspirada
Jackie Sherry, Account Manager, Lucid Agency
Moderator: Lorry Lynn, Principal, RCLCO

4:00 pm

Conference Wrap-Up & Closing Remarks



Packages & Pricing

How to Register:

Online: Fast and easy!
Phone: Call (407) 550-0279 (between 8:30am-5:30pm EST)

Questions? Email Ana Arias at aarias@rclco.com.



All Access Pass: Full 2-Day Conference Pass  SOLD OUT!

Includes access to all of the scheduled events and tours during both days of the conference.
Please reference the program for detailed information.

Rates Price Deadline
Early Bird Rate $1,550 SOLD OUT
July 13, 2018
Regular Rate $1,750 SOLD OUT


Conference Only SOLD OUT!

This pass grants access only to the conference portion of MPC University;
it does not include the tours or lunch on Sept. 12th.

Rates Price Deadline
Early Bird Rate $1,300 SOLD OUT
July 13, 2018
Regular Rate $1,500 SOLD OUT  


Registration Terms & Conditions:

Cancellations and Substitutions: All registrations are non-refundable; however substitutions may be made at any time for confirmed registrants. Notice of substitution must be made in writing and sent to: aarias@rclco.com. If for any reason, RCLCO decides to cancel or postpone this conference, RCLCO is not responsible for covering airfare and other travel costs incurred by clients. Age Policy: No one under the age of 18 is permitted to register, attend, or be in the conference sessions including receptions, at any time under any circumstance during the MPC University. There are no exceptions.



Hotel & Travel



Courtyard by Marriott Orlando Lake Nona

The Courtyard and Residence Inn by Marriott in Lake Nona are the two hotels closest to the conference venue. However there are also many hotel options in the surrounding Orlando area!

Courtyard Orlando Lake Nona

6955 Lake Nona Boulevard
Orlando, Florida 32827

Residence Inn Orlando Lake Nona

6955 Lake Nona Boulevard
Orlando, Florida 32827
(407) 888-9974




The closest airport to Lake Nona is the Orlando International Airport (MCO) which is approximately 8 miles away from Lake Nona. The Orlando International Airport has ground transportation options for all visitors, no matter your needs, schedule or destination. Visit the transportation page on their website for more information. If you are staying at the Courtyard by Marriott Orlando Lake Nona, the hotel has a free airport shuttle.





RCLCO's MPC University 2018



Contact aarias@rclco.com


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