Moderator: Erin Talkington, Managing Director, RCLCO

The value of creating mixed-use entertainment districts around sports venues is well known, but finding the right mix of uses is never simple. These districts need to work financially, all while serving the often disparate needs of team owners, developers, and communities. We’ll explore how to create highly unique destination districts that are active year-round by including the right amount of public domain to serve both game day and non-game day visitors. To make a destination district like this pencil, the needs of all stakeholders must be met, with the right program mix, the flexibility to adapt over time, and the right parking strategies to create the greatest sense of place and therefore the greatest returns.