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Operational Strategy

Elevating operations & efficiently providing a differentiated customer experience

The best real estate companies operate their assets through a continuous cycle of leveraging real-time insights to inform an integrated set of systems. Our operations practice deploys advanced data analytics capabilities to understand the performance of your company and the preferences of your customers at a granular level.

Translating those insights into outcomes requires aligned processes and systems. In complex organizations, we work to clarify responsibilities, streamline processes, and ensure that your team has the resources necessary to accomplish their objectives.

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Our Operational Strategy Expertise

Building on rigorous analytical methods tailored to the real estate industry, our team helps companies design strategically-aligned
portfolios that are well-positioned for future growth.


Build loyalty with valued customers

In a real estate market filled with choice, the leading companies are able to sustain customer loyalty with differentiated product and experience. RCLCO partners with organizations to understand their tenant-base and craft strategies to enhance long-term customer value and loyalty.

Operationalize proprietary data

Real estate organizations today collect vast amounts of data, yet few companies are able sustainably create competitive advantage from that information. Our experts can help you build a data strategy that integrates insights and analytics in daily decision-making.




Our Operational Services

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Customer Knowledge

▼ Delight your most valuable customers

Providing differentiated real estate product and customer service begins with a nuanced understanding of your tenant base. We help real estate operators understand their customer and develop a unique tenant experience.

» Survey administration
» Segmentation analysis
» Customer journey maps
» Marketing strategy


Data Analytics

▼ Turn data into value

Data is only as useful as the ability to transform it into operational insights. Our team works with companies across the real estate industry to build best-in-class data analytics from initial collection to data management, insights, and communication.

» Data management & transformation
» Advanced analytics
» Dashboard creation


Process Design

▼ Enhance efficiency across critical functions

Utilizing an understanding of industry best practices, we support teams in aligning operational processes with strategic objectives.

» Workflow management
» Operational responsibility matrix and process maps
» KPI development


Technology Selection and Implementation

▼ Identify the right technology resources to support your business

Real estate technology is a fast-evolving, essential, and, yet, often-times confusing part of your business. We collaborate with clients to demystify the varied landscape of technology solutions and develop a technology plan that integrates with your strategic goals in order to operate more efficiently and better serve customers.

» Technology stack evaluation
» Innovation screening and prioritization



Sample Project Experience

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Case Study: Understanding Residents and Creating Real-time I...Case Study: Understanding Residents and Creating Real-time Insights

An expanding multifamily owner and operator was interested i...An expanding multifamily owner and operator was interested in better understanding the composition of their renter base in order t...

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Case Study: Post-merger Support for National REIT

Following a large-scale acquisition, a national residential ...Following a large-scale acquisition, a national residential REIT ($10B+ market cap), approached RCLCO to identify opportunities to...

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Case Study: Building a Rationalized Real Estate Process

A municipality with land-holdings totaling 10 square miles i...A municipality with land-holdings totaling 10 square miles in one of the nation’s densest and fastest growing metropolitan areas...

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We take a strategic, data-driven approach to solving your real estate problems.

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