Competitive-Edge Strategies

Real estate is changing faster than ever before, and savvy developers and owners are aggressively exploring new potential project segments or innovations in physical product to create differentiation and to achieve breakthrough performance.

RCLCO’s work in this area includes:

  • Defining New Concepts: presenting an analysis of existing product segmentation, points of departure, emerging niche opportunities, responses to obsolescence
  • Customer Definition: RCLCO relies on cutting edge consumer research to document and describe how real estate behavior is changing, and how the corresponding appetite for place is evolving
  • Market Sizing: we are incredibly experienced in quantifying the depth and future growth potential in new or under-served market niches
  • Business Plan Analysis: we model the optimal business plan for new or differentiated concepts, demonstrating where premiums are created or where risks linger unmitigated
  • Competitive Landscape Analysis: RCLCO can help characterize other players in the field, strengths and weaknesses, capitalization approach, potential acquisitions, and more

Sample Project Experience

Case Study: Strategic Market Analysis for Electric Works

RTM engaged RCLCO to provide a quantitative, fact-driven ass...RTM engaged RCLCO to provide a quantitative, fact-driven assessment of the market opportunity given the large scale of the site, l...

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Case Study: Palmetto Bluff Strategic Development & Segm...Case Study: Palmetto Bluff Strategic Development & Segmentation Strategy

RCLCO was retained by Crescent Communities to provide strate...RCLCO was retained by Crescent Communities to provide strategic recommendations and a detailed segmentation strategy for the maste...

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Case Study: Market Opportunity Analysis for Sacramento City ...Case Study: Market Opportunity Analysis for Sacramento City Center

With the Sacramento Kings poised to build a new arena in Dow...With the Sacramento Kings poised to build a new arena in Downtown Sacramento, the time was ripe for land owners around the planned...

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Case Study: Residential & Commercial Development Strate...Case Study: Residential & Commercial Development Strategy for the Sienna Plantation MPC

RCLCO was engaged by Toll Brothers to evaluate the remaining...RCLCO was engaged by Toll Brothers to evaluate the remaining 3,700 acres of Siena Plantation, an established master-planned commun...

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Case Study: Competitive Advantages & Outlook for D.C. S...Case Study: Competitive Advantages & Outlook for D.C. Submarket

LCOR, a national real estate development, investment, operat...LCOR, a national real estate development, investment, operations, and asset-management company, was planning the development of a ...

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Case Study: A History of Providing Analyses & Strategy ...Case Study: A History of Providing Analyses & Strategy Recommendations for Lakewood Ranch

The 8,500 acre Lakewood Ranch, part of the 28,000 acre Shroe...The 8,500 acre Lakewood Ranch, part of the 28,000 acre Shroeder-Manatee Ranch, is one of the top selling master planned communitie...

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Case Study: Residential Market Analysis for Hercules Bayfron...Case Study: Residential Market Analysis for Hercules Bayfront Mixed-Use Development

Traditional mixed-use neighborhoods and integrated transit l...Traditional mixed-use neighborhoods and integrated transit located along the waterfront in Hercules, California is the foundation ...

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Case Study: Economic Development Market Analysis for Sandy S...Case Study: Economic Development Market Analysis for Sandy Steps

Sandy, Utah is an urbanizing suburb of Salt Lake City locate...Sandy, Utah is an urbanizing suburb of Salt Lake City located about 15 miles south of downtown along the I-15 freeway. The city of...

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